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In today's digital age, having a strong online presence is crucial for any business. A well-designed website can serve as the backbone of your digital marketing strategy, helping you reach new customers, showcase your products or services, and enhance your brand's reputation.
When it comes to acquiring a website, purchasing one outright might not always be the best option.
The apparent advantage of buying a website outright is cost. A one-time purchase rather than monthly payments.
Buying a website outright means you own it, despite seeing if it has all the SEO required to provide you with the online search performance needed to drive business growth. It’s equivalent to buying an expensive vehicle without the ability to look under the hood and trusting the salesperson’s sales pitch.
Websites that are not built with excellent SEO can suffer from slow performance (especially on mobile), poor user experience, and ultimately, low search engine rankings.
If your website turns out to be a dud you want the flexibility to move on to another website developer quickly. A company that can create a tailored website that caters specifically to your business goals, ensuring every feature and function is optimized for your success.
For businesses starting out that have little-to-no capital and are unable to invest in digital marketing the best, short-term solution is to use a DIY website builder like GoDaddy, Squarespace or Wix. A website can be built for around $150. If you don’t have the time or are unable to build a website (which are basic and easy to construct) they offer someone to build them for approximately $650.
These DIY websites won’t provide the SEO elements needed for good search results but you will have some internet exposure and your domain history (on the internet) is a very important factor for the Google Search algorithm.
If we sell websites to a client outright, the client can move it to his own host. Once someone has complete control over a website they are able to access the coding, images and all the elements.
We maintain control in order to stay ahead of the competition. If we allow anyone/everyone to access the SEO elements that make our websites successful we wouldn’t have a competitive advantage.
Furthermore and more importantly if every website featured the same SEO elements how would it be possible for your business to rank ahead of your competition? Google Search would cease to exist as we know it - if every website was built the same way and web developers were equal in ability.
As important as your website - your domain name.
e.g. the domain name at Dot Com Marketing is dotcommarketing.ca.
Above all else make sure you own and have complete control of your domain name. Get to know and keep records of where you bought your domain name, and where it resides and learn how to renew it using your credit card.
You can set up your domain to renew every 5 years but the downside is that our clients seem to be surprised and unsure what the renewal email reminder is regarding. The other aspect to long-time renewals is your credit card on file with the domain registrar can expire. If the domain can't be automatically renewed because of credit card issues - your domain can expire causing your website to go offline.
If you allow a website developer or designer control of your domain the design company can withhold the domain from you if you want to terminate your relationship with them. This means if you have to buy a new or different domain you will have lost any SEO with the former website or domain - essentially you have to start from square one.
Dot Com Marketing prioritizes your ownership rights and offers transparent agreements to ensure you remain in control of your digital assets.
For businesses that are looking for increased digital marketing success finding an experienced website developer is the best choice. Yes you’ll pay for monthly maintenance but a good website will pay for itself with increased traffic and conversions.
Confirm the pricing is transparent and be very wary of contracts that limit your ability to go to another design company if you don’t see results.
Dot Com Marketing offers customized, flexible solutions that grow with your business, with first page Google Search results. We don't have contracts and you are free to leave at any time if you don't see results. Our commitment to integrating SEO from the outset guarantees your website not only looks great but also performs exceptionally.
Contact Dot Com Marketing (403) 505-9996 to learn how we can help you build a website that truly reflects your brand and supports your business goals.