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Digital marketing requires robust online visibility including; social media platforms, Google Listings, Google Business Profile, Google Maps and a website designed using many or most of the SEO ranking factors.
Looking at the list (above) you’ll notice the importance of Google products, services and apps mentioned more than anything else. For most small to medium sized businesses a website is considered the “home base” and is also where most customers on the internet get converted to sales completing the desired action of a company.
Understanding how your website interacts with Google and other search engines can significantly enhance your visibility and attract more local customers.
Even if you're not a tech wizard, there are straightforward ways to evaluate your website's performance in local Google searches. It’s vital you have a basic understanding so that you can change course if your website is underperforming.
By ensuring your website is optimized with SEO you can better safeguard yourself when business slows down because of factors outside of your control such as: economic recessions or downturns, stock market crash, political upheaval in important countries of trade, even something as unforeseeable as a pandemic.
For most small and medium sized businesses local search is of the utmost importance. e.g. most small plumbing companies aren't interested in being found in distant cities. Of course if your website is so well-optimized that it is being seen outside of your area that's a great situation because the more visitors to your website - the higher your site is ranked by Google.
For the rest of these examples illustrating simple Google searches make sure you are using a private (incognito) browser window how to use a private browser window.
not using a private browser may skew search results showing incorrect rank in listings
One last word of advice. Be careful not to fall prey to companies that provide website analysis using tools you are unfamiliar with. Some website analysis tools are proprietary and may flag very insignificant things such as htags, meta descriptions, image alts, etc.
We have seen websites flagged by these expert-analysis companies despite the fact that our client’s website(s) was showing at the top of the listings for all important products and services searches. Falling victim to these scams may end up not only costing you a lot of money but also your rank position in search results.
Most reputable companies will provide search performance using recognized tools such as Google Analytics, Google Search Console, etc. These tools are provided by Google - and let’s face it if you’re following the recommendations by Google for Google Search it’s probably your best strategy.
Bottom-line: if you're website is showing strong search result positioning - don't try and fix something that's not broken - especially from an unknown, outside source.
By consistently monitoring these elements and making necessary adjustments, you can ensure your website remains competitive in the digital landscape. At Dot Com Marketing, we are committed to empowering businesses with the tools and knowledge they need to thrive online. For more personalized assistance, feel free to reach out to us (403) 505-9996. Let us help you optimize your online presence effectively.